 |
Simplicity is good. The simpler your logo is the better recognition it will get. It is easy for people to remember simple graphics instead of complicated images. |
|
Your logo should be compatible with the image of your company. Your logo represents the philosophy of your company. |
|
Sometimes people end up becoming hysterical in attempt to make a unique logo for their company. Avoid being over-the-top in an attempt to be unique. |
|
Use limited amount of colours instead of using too many colours for your logo design to avoid printing issues. Also consider the cost of multicolour printing while deciding logo colours. Ensure to use only printable colours because not all colours can be rendered correctly when printed. |
|
Consider what your logo will look like in greyscale and black &white colours. Your logo might be printed using a greyscale printer, or may get photocopied in black & white colours. For this reason, it is very important for a logo to appear good even in greyscale colours. |
|
Limit use of gradient (smooth transition effect from one colours to another) because older printing devices may not print them correctly. |
|
Also design your logo in vector graphic format, or retain a vector format of your logo design. A vector graphic can be resized to small or large without any loss of graphic quality and fidelity. |
|
Always ensure that your logo is not already in use by any other company. Using identical or a loose match of a design which is already in use might be subject to design or trademark infringements. |
|
Never use a clipart available for other also as your logo. |
|
Never use faces of people in your logo design. |
|
Do not use a photograph or complex image as your logo as it reduces instant recognition a logo demands. |
|
Consider various cultures and their values while designing your logo. Avoid culturally sensitive imagery. |
